Invasion of foreign brands , on the one hand is the complete structure of its products , on the other hand , is to stimulate the industry highly profitable .New down jacket prices higher , discount down jacket last winter listed is not cheap , at least to a three or four hundred dollars. louis vuitton convergys Small brands face Stolen LifeLast weekend, the first round of the temperature dropped Nanjing , China Down Big Three " Bosideng ", " Yalu ", " Snow Chi " head immediately flew to Nanjing, commercial buildings, and more than 60 other national brand manufacturers work together , Nanjing lineup down market .
If you do not trust , consumers can watch the process of sewing myself personally down jacket aside. louis vuitton 920060 Two well-known brands as Jiangsu , Yalu and Bosideng brand with many years occupied the Nanjing market 50% market share, accounting for 20% of the Yalu , Bosideng accounted for 30 %.It is understood that this year, with many consumers that old coat can keep warm, especially young people , but also because of the warm winter more " beautiful frozen man" reasons.This year , winter clothes market obviously the polarization : brand-name merchandise to sell , no-name no longer marketable .
In addition , the Big Three were to show off high-tech this year " gimmick " eye-catching , based on the use of antimicrobial nanotechnology, launched the " water repellent , oil repellent , dirt repellent " and other new features.Hongxing package introduced in Taicang region has nearly half of feather products factory has been discontinued .Rare move of Bosideng discount , Yalu and other famous down jacket brand , this year , " shy " to join the ranks of lower prices . louis vuitton cup 2014 Down in the case of beleaguered market go from here ? Recently, a number of shopping malls in the way planning casual clothing counters , even see Bosideng , Yalu production unlined .In the New World shopping mall , SOGO, Sun Dong et seen Itokin , G2000, U2, Bossini brands have exalted Down 50% price cuts .Rising raw material prices duck down , warm winter , down jacket product aging, resulting in shrinking down jacket in the market.
According to the sales staff said , this is due to the sudden selling in recent days due to the cold winter snows caused . louis vuitton 92012 Many industries have put down jacket designed to focus on the "small, light, thin " on , but because the jacket is characterized by " cold and warm ", so cold down, feather products can not really sell well .Three in Sun Dong An Plaza , I saw on the " Bosideng " brand products list , there are 6 out of stock , 3 interrupted , "no goods" , " two days after arrival " and other notices .I found the North Star Mall , selling designer jackets such as " Bosideng ", " Snow Flying " are due to not enough to sell goods and refused to participate in discount events , participate in activities other brands though none , and even hit a 3-4 fold, but still rare cares .If you do not trust , consumers can watch the process of sewing myself personally down jacket aside.In the New World shopping mall , SOGO, Sun Dong et seen Itokin , G2000, U2, Bossini brands have exalted Down 50% price cuts .